Comment on Strangely Engraved Rock Is Giant 'Treasure Map', Archaeologists Say

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WoahWoah@lemmy.world ⁨8⁩ ⁨months⁩ ago

While that’s certainly part if it, you’re also seeing the result of headlines being used for clickbait. Tl;dr used to be just called a journalistic headline, but now they’re less likely to follow the same standards.

It used to be the case that for most journalism you could get the necessary information from the headline or the headline and first sentence. As you can imagine, given modern website advertising metrics, this would now be quite unprofitable.

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