Comment on Goodbye Youtube and thanks for all the fish
Karyoplasma@discuss.tchncs.de 1 year agoYouTube creators are being paid by a metric, you cannot really influence: CPM (cost per 1000 impressions). Basically, advertisers bid on how much they are willing to pay to show ads on your channel. For advertisers, it of course doesn’t make sense to invest money on channels that have mediocre reach. Google describes your channel with metrics like your country of residency (poorer countries are getting smaller ad bids), type of content (cute animals doing cute stuff is getting paid less than tech or cosmetic videos), daily views and engagement rating (comments, likes, subscriber growth, percentage of video watched). This puts all the pressure on the content creators: you are either huge and then you are getting paid well or you are not and then Google could pay you the full ad revenue for your channel (they take 45% I believe) and it would still be insignificant. You and me having ad block doesn’t change that.
MrScottyTay@sh.itjust.works 1 year ago
Ad bidding happens realtime though (I briefly worked on software in that sector) if you have ads blocked those calls to ask for bids won’t occur. So having an adblock on reduces the chances of creators getting such ad money
Karyoplasma@discuss.tchncs.de 1 year ago
While this is true, the payout itself is laughable for anyone isn’t fully focused on optimizing their videos on monetization. And even those creators are better off with you supporting them directly by either joining their community on YT or donating to the Patreon they got set up. Google gets from joining their YT-community, but the creator still gets a better payout from you than they would if you only watched the ads. The next logical step for Google is to make linking or mentioning Patreon incompatible with their ToS since that is losing them revenue as well.
Also YT is prominently demonetizing videos for the any reason they see fit (and withhold from the creator) and when that happens, the creator gets nothing, but the viewer still sees ads, even tho they do see less ads. It’s an exploitative system that went downhill over many years.