The Internet is actually very fine and alternatives to the big guys will keep popping up.

For tracking in general there are several options like pihole, adguard and NextDNS on a DNS level, Firefox/Orion browsers, Proton / Mullvad etc VPN and services.

For search I’ve been fairly happy with DuckDuckGo for some years, but not swears by Kagi.

What is gone is the early days of the seventies / early eighties with free servers at universities accessible to anyone. It doesn’t scale.

Various models tried to figure it out until we got what we’ve had for the last 10 years, “free” services where you are the product.

What you won’t get going forward is free services that gives you what you want without also tracking and collecting data on you and using it for ads etc.

What you can get is high quality services that you choose to pay for.

For now, a fair bit of them is niche and sort of expensive. Hopefully that will expand to giving is fairly broad service coverage from providers that are mostly crowd funded and open.