I believe she refers to the concept of her new game, authenticity = social media/word of mouth from influencers that people trust. Viralbility, memebility, social media and coop are the heart of it, leveraging social media as the central marketing force through the players has been a thing for sandbox games for quite a while.

This article feels like a sign that devs are finally acknowledging that market potential; it has nothing to do with authenticity, it’s just that social media “feels” more authentic than game journalism, though.