Anna Zeiter, CEO of W, has told Bilanz.ch that W stands for “We.” Meanwhile, the first of the Vs that make up W stands for “Values,” and the second for “Verified.”

“The fact that W comes before X in the alphabet is certainly also a welcome coincidence,” Zeiter said.

Was curious if the”W” had a deeper meaning to it. Turns out it’s actually two V’s that form a “W”