I think the seeds may have been planted with the radio. Once athletes became celebrities it was only a matter of time. I know little about baseball, but even I know who Babe Ruth was, who played into the 1930s. TV blowing up in the 40s added an additional layer of connecting the names to the faces. This eventually gave way for MTV to come into the mix creating the beginnings of modern pop culture.
TheAsianDonKnots@lemmy.zip 5 hours ago
I’m not sure why OP or other comments are so hung up on the Athlete part? One of the most famous and wealthiest athletes of all time was a Roman charioteer. Gaius Appuleius Diocles was a celebrity across empires and predated doctors, Jesus and the radio. The only people that got paid more than Gaius were landowners/lords, which is still true to this day.
ApollosArrow@lemmy.world 5 hours ago
If I had to guess, “athletes” was the first thing that popped into their head. But I have to assume they mean people who don’t “arguably” contribute to furthering of humanity. So Actors, musicians, athletes vs doctors, teachers, scientists, etc.