Or, instead of finding that money, they find another way to avoid spending it.

It wouldn’t be long before you only see advertising from large corporations. Love them or hate them, we all know that Walmart is a legit business. A potential, morally superior competitor, that we’ve never heard of may not even get the chance to advertise. The newspaper or TV station doesn’t want to risk getting sued for a scam, so they just refuse service. Walmart keeps playing ads, and nobody ever hears about the store that we never knew we wanted.