It is exactly how when companies make the most cutting edge software or develop a platform that gets white-hot. It's about building portfolio and padding it.
They pour into the hard work to make whatever they make the best of its kind. Then when so many people are using it and the value grows, once a company sees its peak value, then it is time to sell.
We've seen this happen many times. Skype to Microsoft. Twitter to Musk. Deals that are worth billions and are making the original creators set for life.
AwesomeLowlander@sh.itjust.works 1 month ago
What market share? The article is very explicit that irobot went broke due to competition.
MDCCCLV@lemmy.ca 1 month ago
I think the part where if they had limited their debt and controlled their costs they should still be selling enough to stay open. The other products are better but they still don’t have the brand recognition.
Rooster326@programming.dev 1 month ago
They literally used all of their money to do stock buybacks. Imagine if they put it into R&D. Maybe they would still exist.
AwesomeLowlander@sh.itjust.works 1 month ago
They were a few hundred million in debt. That’s gonna need more than a reorg to handle.