They will return to the market with a new brand once the bubble bursts.
Comment on Crucial is shutting down — because Micron wants to sell its RAM and SSDs to AI companies instead
SapphironZA@sh.itjust.works 6 hours ago
Translation, Micron is shutting down Crucial for short term shareholder value at the cost of a sustainable and proven long term brand and channel.
Appoxo@lemmy.dbzer0.com 5 hours ago
tiramichu@sh.itjust.works 2 hours ago
Probably just the same brand, honestly?
TwoDogsFighting@lemmy.ml 1 hour ago
The years; why is no one buying our crucial ram , hopefully
Appoxo@lemmy.dbzer0.com 1 hour ago
Depends on how proud they are and if they’d want to retract their statements of going after AI instead of consumers or not.
tiramichu@sh.itjust.works 1 hour ago
Well I don’t think there’s any pride in it, they are just going after what is the most profitable at any given time.
That’s exactly why I suspect they will choose to resurrect the Crucial name later, because given a choice between launching a new name nobody knows, or a name people recognise (even if it’s been tarred a bit) then recognised will be the winning and more profitable option.
SkunkWorkz@lemmy.world 2 hours ago
It’s not just for shareholder value, like a downsize or stock buyback would achieve. This will literally fill their coffers to the brim faster then staying in the consumer market. Also the consumer market won’t go away anytime soon and there are very few competitors to begin with. They can just return to the consumer market once the AI bubble has burst like nothing has changed. Only difference is they will have way more money in the bank than if they never left.