As per my understanding, Sweet Baby Inc was/is a DEI consultant that would advise on accurate portrayal of minorities in games that wished to have them represented.

How accurate they were/are or how much their input is being used, I can’t say, however the easily swayed have taken to the idea they’re an evil shadowy cabal that mind controls companies and has them add brainwashing techniques meant to bring about the downfall of western society (the MAGAts that is).