Comment on Why aren't people harassing marketers?
danciestlobster@lemmy.zip 3 days agoWhile I mostly agree, for many kinds of ads there isn’t a great way to correlate particular ads with efficacy, so there absolutely are as campaigns that the c suite is convinced are working that are just practically not at all.
False@lemmy.world 3 days ago
I’d imagine there are ways to control for that, to some extent. Ie you run an ad in market A but not in market B to see if it works. Wouldn’t with for all contexts though.