Comment on Cashing in on the algorithm — It’s not just pubs toying with dynamic pricing. It’s already here in sectors ranging from public transport to ecommerce

drolex@sopuli.xyz ⁨1⁩ ⁨year⁩ ago

• coyootje@lemmy.world ⁨1⁩ ⁨year⁩ ago

  I suppose, except happy hour gives it a bit more of a positive spin. People like getting discount way more than having to pay more. They could’ve definitely handled this one better.

  Also, having people pay more at peak hours is potentially going to shift when people start drinking. Day drinkers will most likely become more common that way.

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  • tony@lemmy.hoyle.me.uk ⁨1⁩ ⁨year⁩ ago

    Dynamic pricing works for transport because people have little choice about when to travel, especially commuters. So you get cheaper pricing when there’s less demand without everyone shifting their travel plans to save money.

    Not sure if it’ll work in a pub. I’ll just go to a different one, or go at a different time… there’s no lock in, so dynamic pricing could actually cost the chain money as at the busiest times people simply go elsewhere… and once you’ve lost the ‘habit’ of going to a place it’s much harder for them to persuade you to go back.

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    • APassenger@lemmy.world ⁨1⁩ ⁨year⁩ ago

      We’re talking 20p per pour. Is that much of a mark up, by percent?

      I’m in/near a major US city and just paid $12 per pour on Saturday during morning premiere league games.

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      • thesmokingman@programming.dev ⁨1⁩ ⁨year⁩ ago

        With an average of £4.21, an increase of 20p is ~5% increase. That goes up the cheaper the beer and down the more expensive.

        Speaking for myself, I wouldn’t notice a 5% increase on things I did infrequently. My monthly budget would get out of whack pretty fast for 5% increases on frequent items. The standard Netflix subscription in the UK costs £10.99 or 55 pints with the addition.

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