Cashing in on the algorithm — It’s not just pubs toying with dynamic pricing. It’s already here in sectors ranging from public transport to ecommerce::Pub chain pours itself a full measureLast week, Britain’s largest pub group, Stonegate, declared that it would be charging 20p more per pint during peak hours at about 800 of its venues. The chain said the measures were necessary to offset increased costs on staffing and security. For some onlookers
Cashing in on the algorithm — It’s not just pubs toying with dynamic pricing. It’s already here in sectors ranging from public transport to ecommerce
Submitted 1 year ago by L4s@lemmy.world [bot] to technology@lemmy.world
https://www.thetimes.co.uk/article/cashing-in-on-the-algorithm-gktfqk5kl
Comments
bob_wiley@lemmy.world 1 year ago
[deleted]confusedbytheBasics@lemmy.world 1 year ago
That does sounds kind of fun. Are they still around and doing this?
LukeMedia@lemmy.world 1 year ago
Oh I love that idea
BlackEco@lemmy.blackeco.com 1 year ago
Link without paywall: archive.ph/rs9qQ
SirDude@lemmy.world 1 year ago
Is this better than 12ft ladder? Just wondering.
BlackEco@lemmy.blackeco.com 1 year ago
I have very limited experience with 12ft ladder, I tried it a couple times and never worked for the articles I wanted to read.
Archive.today has a very different way to bypass paywalls that makes it more effective: while 12ft ladder tries to pass as Google’s crawler to see the article, Archive.today makes use of paying accounts credentials plus a botnet to avoid being blocked: gyrovague.com/…/archive-today-on-the-trail-of-the…
drolex@sopuli.xyz 1 year ago
Isn’t this the principle of happy hours? I guess “algorithm-enforced beverage price dissymmetry” is a bit more ominous than “happy hour”
coyootje@lemmy.world 1 year ago
I suppose, except happy hour gives it a bit more of a positive spin. People like getting discount way more than having to pay more. They could’ve definitely handled this one better.
Also, having people pay more at peak hours is potentially going to shift when people start drinking. Day drinkers will most likely become more common that way.
tony@lemmy.hoyle.me.uk 1 year ago
Dynamic pricing works for transport because people have little choice about when to travel, especially commuters. So you get cheaper pricing when there’s less demand without everyone shifting their travel plans to save money.
Not sure if it’ll work in a pub. I’ll just go to a different one, or go at a different time… there’s no lock in, so dynamic pricing could actually cost the chain money as at the busiest times people simply go elsewhere… and once you’ve lost the ‘habit’ of going to a place it’s much harder for them to persuade you to go back.