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Comment on Apple’s Next-Gen AirPods with Brainwave Monitoring

CompactFlax@discuss.tchncs.de ⁨6⁩ ⁨months⁩ ago

Not to defend Apple’s other problems, but they do market the concept that they are one of the very few tech companies that don’t sell data.

For now.

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Doomsider@lemmy.world ⁨6⁩ ⁨months⁩ ago
That is not really what I get when I read their terms.

"Apple’s advertising platform receives information about the ads you tap and view against a random identifier not tied to your Apple Account. Apple does not share any personal data with third parties. We make certain non-personal data available to our advertisers and strategic partners that work with Apple to provide our products and services, help Apple market to customers, and sell ads on Apple’s behalf. No Apple Pay transactions or Health app data is accessible to Apple’s advertising platform, or is used for advertising purposes. Apple does not know or make available to advertisers information about your sexual orientation, religious beliefs, or political affiliations"

So they definitely use your “anonymized” data to help advertisers reach you on their platform. Also the part about Apple does not know or make available is some seriously weird lingo. They do know for sure, but they don’t make it available supposedly, but I highly doubt that.

So they are not really about you privacy per se because they are into ad revenue for themselves, but they are claiming to not actively sell your data to third parties (except the government of course).

I wonder how anonymous this data really is as researches have been able to pierce the veil and use this type of data to create an entire profile about you.
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minorkeys@lemmy.world ⁨6⁩ ⁨months⁩ ago
They don’t sell because they know the value of it and want to use it themselves. Why would they empower their rivals by sharing their data?

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- CompactFlax@discuss.tchncs.de ⁨6⁩ ⁨months⁩ ago
  In comparison to tech rivals, they actively don’t collect a lot of the data they could be gathering and its been argued it’s one reason Siri is so ineffably stupid in comparison to eg google.
  
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FenderStratocaster@lemmy.world ⁨6⁩ ⁨months⁩ ago
It does collect data to provide services and show targeted ads within its own platforms. So, my third point still rings true.

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