If I’m paying you to market my product, and I’m not selling any product, I’d don’t give a shit how many views I’m catching, you are not selling my product, so I’m trying another marketer.
Comment on I analyzed 200 e-commerce sites and found 73% of their traffic is fake
Triumph@fedia.io 3 days ago
The article only alludes to answering the question "Who is engineering this?"
It's the ad platforms. They're doing it. They're selling ads, then they're also using bots to pump up the impression numbers, so that they get paid more.
This is fraud.
Marketing doesn't work nearly as well as marketers would like you to believe, so much so that they have to fake their effectiveness.
shalafi@lemmy.world 3 days ago
scarabic@lemmy.world 2 days ago
Nobody pays for ad impressions anymore. Haven’t for… gosh like a decade.
There’s a lot of stupidity in adverting, but eventually people stop coming back to dump more millions into a bunch of bot page refreshes that don’t lead to sales.
architect@thelemmy.club 2 days ago
Yep.
The_v@lemmy.world 3 days ago
This one is extremely difficult to fix as well. Ad companies bribe politicians with reduced price advertising for political campaigns to prevent laws being passed to regulate them.