The key is to tell your audience something they wish would be true.
Comment on People regret buying Amazon smart displays after being bombarded with ads
skisnow@lemmy.ca 5 months ago
Advertising…helps customers discover new content and products they may be interested in.
Someone needs to coin a word to describe this type of infuriating corporate statement. They make astonishingly piss-weak arguments in a patronising tone, as if to insist that reality must be whatever they say it is because they’re a successful company.
It’s the kind of statement that’s not technically a lie, but still seems dishonest for them to present as though it were a sane response, almost like an attempt at gaslighting.
I think the person who wrote that response should be forced to wear it around their neck so that everyone can see what sort of person they are.
sturger@sh.itjust.works 5 months ago
ours@lemmy.world 5 months ago
“Bullshit” still works wonders.
dermanus@lemmy.ca 5 months ago
That sounds right to me. Maybe “spin” if I want to be a bit more neutral, but it doesn’t look like they deserve the benefit of the doubt.
Theyre putting a happy spin on some bullshit.
ours@lemmy.world 5 months ago
Spin is bullshit’s little brother. It’s mostly the truth, but viewed from an angle that favors a specific point.
Robaque@feddit.it 5 months ago
Corpospeak?
skisnow@lemmy.ca 5 months ago
I guess? Someone also said “rhetoric”, and although it counts as both of these, I’m specifically thinking about these kinds of statements you get in press releases that obnoxiously try to paint the world the way that the company needs it to be in order to justify what they’re doing.
Things like “Customers don’t like regulations that stop us giving them the best service”, “Our users are clear that they want the freedom to choose what subscription models work for them”, you know? Those kind of weaselly shit on my pie and tell me it’s a blueberry statements, where they dishonestly attempt to pose as the good guys wanting to do best for the world. They clearly must know that nobody actually falls for it, but they say it anyway because they need it to be out there in order for their paid-off politicians and useful idiots to have something to support deregulation.
blockheadjt@sh.itjust.works 5 months ago
Rhetoric?
spaghettiwestern@sh.itjust.works 5 months ago
It’s not just companies. Amazon started pushing ads to subscribers who pay for ad-free Prime video content. Some idiot on here on Lemmy steadfastly insisted it wasn’t an ad at all, but a “promotion.”
Companies are actually getting their customers to make infuriating, ridiculous corporate statements for them.
captain_aggravated@sh.itjust.works 5 months ago
There’s a certain amount of advertising I’ll accept. If I go to see an action movie, 1 to 3 previews of other action movies that are coming out in the next few months is okay.
Of course, because they tried to force a Mission: Impossible movie down my throat, I might never go see an action movie made after 2014 ever again.