Comment on Unity boycott begins as devs switch off ads to force a Runtime Fee reversal - Mobilegamer.biz

ratskrad@lemmy.world ⁨9⁩ ⁨months⁩ ago

• reagansrottencorpse@lemmy.world ⁨9⁩ ⁨months⁩ ago

  They don’t need to do this. It’s rent seeking behavior.

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  • pm_boobs_send_nudes@lemmy.world ⁨9⁩ ⁨months⁩ ago

    How did you conclude that? How else are they supposed to not make 193 million in losses?

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    • HeyThisIsntTheYMCA@lemmy.world ⁨9⁩ ⁨months⁩ ago

      Well there’s almost 100 million in total comp to the top 5 officers alone

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• captain_aggravated@sh.itjust.works ⁨9⁩ ⁨months⁩ ago

  So, here’s my understanding:

  Unity has an in-house advertising/monetization system called LevelPlay. It’s their system for putting ads/analytics/etc. in games. But not a lot of people use it; a lot of people use a direct competitor called AppLovin, which is just outright better.

  Several developers have reported Unity quietly reaching out to them and saying “Hey, we see you’re using AppLovin…if you switch over to our LevelPlay service instead, we might just waive some or all of our new Fuck You Fee.”

  So apparently this is being done to kill a competitor.

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• mineapple@feddit.de ⁨9⁩ ⁨months⁩ ago

  They need something to become sustainable. They’ve been making losses for years. But thata definetly not the way. Other ways would be to lock some future features behind paywalls, and / or to increase their cut of the sales price per unit sold in the future.

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  • ratskrad@lemmy.world ⁨9⁩ ⁨months⁩ ago

    I wonder though why they’ve been making losses for years - probably because of all the acquisitions? Looks like they were just another “grow now, revenue later” company that is now too big to be able to afford itself

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