Comment on Marketing Doesn't Work on Nerds

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squaresinger@lemmy.world ⁨22⁩ ⁨hours⁩ ago

Those aren’t white papers. They are scientific papers.

White papers are written by companies as a marketing tool. The first two papers you linked above are written by universities and the last one by a research-focussed non-profit.

As per Wikipedia:

Since the 1990s, this type of document has proliferated in business. Today, a business-to-business (B2B) white paper falls under grey literature, more akin to a marketing presentation meant to persuade customers and partners, and promote a certain product or viewpoint.

en.m.wikipedia.org/wiki/White_paper

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