Comment on Marketing Doesn't Work on Nerds

• Evotech@lemmy.world ⁨6⁩ ⁨months⁩ ago

  There are both

  But product whitepapers are ads

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• squaresinger@lemmy.world ⁨6⁩ ⁨months⁩ ago

  Those aren’t white papers. They are scientific papers.

  White papers are written by companies as a marketing tool. The first two papers you linked above are written by universities and the last one by a research-focussed non-profit.

  As per Wikipedia:

  Since the 1990s, this type of document has proliferated in business. Today, a business-to-business (B2B) white paper falls under grey literature, more akin to a marketing presentation meant to persuade customers and partners, and promote a certain product or viewpoint.

  en.m.wikipedia.org/wiki/White_paper

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  • funkless_eck@sh.itjust.works ⁨6⁩ ⁨months⁩ ago

    While I’m not saying they don’t both exist, there are plenty of people writing the original definition for tech products, too.

    And I’d argue that purely scientific papers are often written to promote products and viewpoints, too.

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