Dynamic range and loudness normalisation is surely the main reason people are using subtitles, but habits are undeniably also changing too, as is the way people consume media in general.
People don’t just look at the TV for an hour straight - they are doing other things, or second-screening, or having conversations, and multiple methods being available to pick up on the show dialog is helpful.
Let’s not forget simple reasons like accessibility, either. My friend here in the UK is Hungarian, and despite being completely fluent in English he always likes to watch shows with subtitles as it helps with understanding some British accents which can be tricky for non-natives.
And people just process information in different ways. We’ve all heard by now that some individuals can be visually oriented, while other people are aural. If you get a choice, why not take it?
Not to mention that subs on streaming services are much better visual quality and timing than subs on broadcast TV used to be, which felt nasty and mis-timed, and very second-class. Clearly ‘good enough’ for hard of hearing individuals but not very pleasant.
I don’t think it’s a hot take to say that as accessibility features get better and more available, more people will use them. And accessibility is for everyone.
boatswain@infosec.pub 8 months ago
Wouldn’t this make subtitles less useful rather than more? You can’t see the subtitles if you’re not just looking at the TV. For second-screening, it would be more helpful to listen to the audio while you’re also scrolling Lemmy or whatever.
tiramichu@sh.itjust.works 8 months ago
Sure, but it’s multi-modal.
If you’re having a conversation, or doing some other task that makes sound, or scrolling social media and a video starts playing, there could be a noise that momentarily covers up the audio and you miss something. If there are subs then you can also quickly glance to see what was going on.
Listening to spoken dialog allows you to look away, but subs let you catch back up if you miss the spoken dialog.