They buy aggregated data from every other company and organisation in existance. That includes your purchase history and behaviour in great detail. Of course they will also have the data of your relatives and friends, which they will take in to account.
FireWire400@lemmy.world 1 month ago
How does a AI know whether you’re right or poor?
RedGreenBlue@lemmy.zip 1 month ago
a4ng3l@lemmy.world 1 month ago
That’s a field in data science / marketing that’s been active forever… assume that companies at large have a rating of their prospects & customers & ex-customers alike which includes a notion of wealth. Either derived from consumption habits or acquired through data brokers or both usually.
DrunkEngineer@lemmy.world 1 month ago
But what if I’m searching flights through a search tool like Kayak? I’m not logged in for that, and possibly using a VPN.
a4ng3l@lemmy.world 1 month ago
Depends of a lot of factors. Best case that’s enough. VPN isn’t generally doing much beside obfuscating network of origin and that’s not accounting for leakages. There’s stuff of the nightmares with pixels and cookies cross feeding data from a session to another… And tools like kayak might themselves have incentives to profile you as well. I don’t know that one particularly but in the end if you’re not giving money you’re likely giving data to someone…
atticus88th@lemmy.world 1 month ago
Your employer likely uses TheWorkNumber, that place lets anyone have all your data. Previous employers, W2s, dependents, SSN, salaries, bonuses, benefits, address, marriage status. Its given freely to corporations because fuck you this is America and this what we voted for.
FireWire400@lemmy.world 1 month ago
Good thing I live in Europe then
floquant@lemmy.dbzer0.com 1 month ago
There are no borders on the internet ;)
Thedogdrinkscoffee@lemmy.ca 1 month ago
Credit check.
floquant@lemmy.dbzer0.com 1 month ago
Welcome to surveillance capitalism buddy