Maybe they forgot they have to compete as well then, because it doesn’t look like they know how to do that
Comment on Microsoft Plans Major Job Cuts at Xbox Gaming Division
KnitWit@lemmy.world 1 day agoThey know exactly what they are doing, they are reducing competition.
afansfw@lemmynsfw.com 1 day ago
ampersandrew@lemmy.world 1 day ago
That narrative doesn’t make much sense. There’s far too much competition in the industry, and you’re not reducing competition by shutting down the likes of Tango Gameworks.
KnitWit@lemmy.world 1 day ago
It’s how these large corporations operate though. Ignore, buy, or bury, that’s how they all operate. They may have ‘plans’ to use the studio, but for them if all they get are the assets and a less of a threat from the old ip, then that’s enough. I don’t think it makes any sense either, but it also absolutely something microsoft has done for years in their larger business model.
ampersandrew@lemmy.world 1 day ago
From past articles on why this is happening though, it’s that they had a growth strategy for years, with Game Pass, with Xbox consoles, with studios. Then what changed was the general state of the economy and Nadella’s goals. Game Pass plateaued, the old console model is clearly headed toward obsolescence, and they bought the world’s largest publisher by market cap. Suddenly Nadella decided that you can’t spend what you were spending, and it’s time to take profits.
KnitWit@lemmy.world 1 day ago
Well, perhaps I’m just wrong then. But for me, I see twenty tears of MS buying up studios, sitting on them, and closing them with some sort of excuse about changed plans. It’s always the same though, studio performs well, gets bought, makes no games or games out of their genre, and closes. Call it whatever you want, I call it business as usual.
Quetzalcutlass@lemmy.world 1 day ago
There was also COVID screwing up sales projections for the last few years. People were stuck at home for months and ended up buying a ton of digital media such as games to stay sane. Executives are stupid and were somehow shocked when numbers dropped after quarantine ended and people went back to their regular lives. Since then, a bunch of projects or even entire studios have been axed due to “underperforming” because they couldn’t compete sales-wise with a period where the entire world was a captive audience.