The music industry has a problem. Only the cream of the crop earn any significant money from streaming. Not enough people buy to own music. Lily Allen famously said she earns more money from here foot pictures on OnlyFans than her music on streaming. The only thing artists can earn a bit of money from is concerts. Be it tours or rich people gigs (incl. corporate ones). There are plenty of big budgets available in the top 5%.

And it’s not a new phenomenon. Artists have gotten into how water for performing for Gaddafi’s son, the Chechen strongman, or at the Indian richest guy daughter’s wedding. These stories bubble up and down because there’s controversy. A kpop band performing for the daughter of a run of the mill millionaire is causing yawns in the newsrooms. Now, if he was an arms dealer we’d be in business.