She is exactly admitting members barely pay attention. It’s a pretty widely known issue in the screenwriting community. Netflix in particular wants more “second screen scripts.” Meaning they need shows that constantly remind you of what’s happening, have tons of expository dialogue—constantly—and that leans hard into the shallow end of story.
Comment on Netflix will show generative AI ads midway through streams in 2026
eighty@aussie.zone 21 hours ago
“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.
In terms of attention, she’s either lying or admitting that members barely pay attention to their content.
TheFriar@lemm.ee 20 hours ago
JordanZ@lemmy.world 21 hours ago
I have no idea how they know this unless it’s just…well they didn’t actively close the stream when the ad hit so they must have watched it. There isn’t really any other option but to let it play but that doesn’t mean people stuck around or didn’t mute the TV.
FourWaveforms@lemm.ee 19 hours ago
They pay for market research
JordanZ@lemmy.world 17 hours ago
If that’s the case then I’m with the guy I responded to…they don’t pay much attention to the main content either and they worded it to suit them.
TwistedCister@lemm.ee 20 hours ago
They have told writers to dumb things down and have the characters speak aloud what they’re doing because so many people doom scroll while it’s on in the background.
There not making quality. They’re making elevator music for your home.