They know who plays their games and more importantly who buys their games.
Is this not a bit of a “chicken and egg” argument though? Adults have pretty much always been the ones buying games, but they haven’t always been making them for adults. Even if kids are less than a quarter of all gamers, they’re still a sizeable chunk of the audience. Doesn’t really make sense to just ignore them.
theneverfox@pawb.social 2 days ago
No, it’s because consulting companies like McKinsey tell Microsoft, ea, and Ubisoft that micro transactions will make stock go up, then they go to investment groups and say micro transactions are the sign of a gaming company about to make money
They have all the metrics, they aren’t doing what makes them the most sales or revenue. They’re doing what makes the stock price dance