nVidia genuinely does not care about gaming. It is just a way to have a few extra bins to increase effective yields for their datacenter/AI chips. If Nintendo wants to buy in bulk they’ll sell in bulk. And if Nintendo doesn’t like nVidia’s prices they can talk to AMD… like the other consoles did.
Most speculation was around 400 USD for the switch itself for the given specs, tooling, etc. The Steam Deck is a different process but their LCD model is pretty indicative. 450 was a bump that would account for economic uncertainty and give them room to drop back down for regular discounts and the like.
Then trump trumped the bed and the previously expected buffer zone just isn’t enough. Which is why we are seeing the massive price hike.
PieMePlenty@lemmy.world 11 months ago
Business to business is different than the consumer market. Nintendo comes to Nvidia and orders a custom product with a minimum order of 10 million chips, Nvidia wants that deal. They aren’t going to arbitrarily increase the price because they can because Nintendo can and will move to another vendor. Nvidia wouldn’t risk fucking up a long-standing relationship like that, especially since Nintendo is a repeat customer, and they can rely on repeat business from them each year. These are long standing relationships that don’t just fall apart that quickly unless one party wants to drastically change what they are doing.