They do offer personal back up. Can do it fully encrypted too. Price used to be $6/month… is now $9/month, but if you prepay for 12 months then they tend to cut you more of a deal.

Can complain about the price, but the fact is hard drives also cost money and you basically never have to worry about losing your stuff. Even if you have hard drives, it could all be wiped out in a fire. Cloud has its advantages.