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Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.

en.m.wikipedia.org/wiki/Shill

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njm1314@lemmy.world ⁨5⁩ ⁨days⁩ ago

Shill verb

:to act as a spokesperson or promoter

Shill noun

:one who makes a sales pitch or serves as a promoter

www.merriam-webster.com/dictionary/shill

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- glimse@lemmy.world ⁨5⁩ ⁨days⁩ ago
  Shill has primarily been used as an insult for the past 50 years in the way I’m defining it here. I don’t believe you’ve never heard it used to mean that.
  
  one who acts as a decoy (as for a pitchman or gambler)
  
  Literally on that same page.
  
  a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.
  
  www.dictionary.com/browse/shill
  
  a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty
  
  www.dictionary.com/browse/shill
  
  someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer
  
  dictionary.cambridge.org/us/dictionary/…/shill?q=…
  
  shill n informal, US (person planted to lure customers)
  
  www.wordreference.com/es/translation.asp?tranword…
  
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  - njm1314@lemmy.world ⁨5⁩ ⁨days⁩ ago
    I think everything you quoted there would accurately describe influencers being hey to play a game. As to whether you believe me or not, don’t really care. Why you keep digging this hole for no reason whatsoever seems rather odd to me. Have a good one.
    
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