Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

• njm1314@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

  Well I’ve certainly never heard that before and that’s not what the definition of the word is from what I’m seeing but I guess I can understand using that as a distinction.

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  • glimse@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

    A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.

    en.m.wikipedia.org/wiki/Shill

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    • njm1314@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

      Shill verb

      :to act as a spokesperson or promoter

      Shill noun

      :one who makes a sales pitch or serves as a promoter

      www.merriam-webster.com/dictionary/shill

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      • glimse@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

        Shill has primarily been used as an insult for the past 50 years in the way I’m defining it here. I don’t believe you’ve never heard it used to mean that.

        one who acts as a decoy (as for a pitchman or gambler)

        Literally on that same page.

        a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.

        www.dictionary.com/browse/shill

        a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty

        www.dictionary.com/browse/shill

        someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer

        dictionary.cambridge.org/us/dictionary/…/shill?q=…

        shill n informal, US (person planted to lure customers)

        www.wordreference.com/es/translation.asp?tranword…

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