Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

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ampersandrew@lemmy.world ⁨4⁩ ⁨days⁩ ago

I haven’t found a source for this number when I looked for it. The best I got was a finance blog saying “experts say” without saying that they were progenitors of the reporting or not. Valhalla had a budget about half of this, so it would surprise me if Shadows was that much more expensive.

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