Comment on The more I think about it, the more the 5 minute car commercial in Barbie bugs me.

• droans@lemmy.world ⁨1⁩ ⁨year⁩ ago

  Does Burger King subsidize their commercials by running Samsung Ads within them?

  Cross-Promotion definitely exists. In the US, a lot of iPhone ads are paid for by the carriers so they can put a blurb at the end.

  Burger King is actually a weird example for you to use. They use cross-promotion more than almost any other company.

  BK was also a leader in cross-promotion. In 1977, they ran commercials using Star Wars advertising while selling glasses with the characters from the film.

  Movie studios have been using paid promotions for products since the 90s. Iirc the very first paid movie tie-in was in ET. The studio had planned on using M&Ms in the film but were rejected by Mars. Hershey’s heard about this and paid them to instead use Reese’s Pieces in the movie.

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  • spencerwi@lemm.ee ⁨1⁩ ⁨year⁩ ago

    Community’s Subway arc was pretty good too, IMO.

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    • teft@startrek.website ⁨1⁩ ⁨year⁩ ago

      You’re a level 5 susceptible.

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• FoxBJK@midwest.social ⁨1⁩ ⁨year⁩ ago

  BK made a Spiderman hamburger. Does that count?

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  • GCostanzaStepOnMe@feddit.de ⁨1⁩ ⁨year⁩ ago

    Not really to the point I was trying to make here.

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    • FoxBJK@midwest.social ⁨1⁩ ⁨year⁩ ago

      I understand your point, but a movie that is itself a 2-hour advertisement doesn’t lose any of its value by showing other brands.

      What’s bleak is that a movie about a toy grosses over a billion at the box office. Not that BMW or Samsung want you to look at their stuff.

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      • GCostanzaStepOnMe@feddit.de ⁨1⁩ ⁨year⁩ ago

        This critique irks me for some reason. Consider this: Imagine the latest Top Gun had some scene where Tom Cruise literally high fives Uncle Sam, then slowly whispers “Freedom” and winks into the camera. You’d rightfully find this jarring, a poor aesthetic choice, weird.

        But then someone online tells you why you’d expect anything else from a franchise that’s heavily subsidized and supported by the military industrial complex, and demanding a sort of artistic consistency from such a franchise is pointless to begin with.

        Tldr: I think you can critique the art even if you’re aware of it’s ideological confines.

        (This reply hinges on such a scene not being in the latest Top Gun movie, which I haven’t see yet to be honest)

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• BearJCC@lemmy.sdf.org ⁨1⁩ ⁨year⁩ ago

  Actually , yes

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