Comment on The more I think about it, the more the 5 minute car commercial in Barbie bugs me.
jordanlund@lemmy.one 1 year ago
You went to a movie that’s an advertisement for a plastic doll accessory universe and… you’re upset it has product placements? 🤔
GCostanzaStepOnMe@feddit.de 1 year ago
Yes?
droans@lemmy.world 1 year ago
Cross-Promotion definitely exists. In the US, a lot of iPhone ads are paid for by the carriers so they can put a blurb at the end.
Burger King is actually a weird example for you to use. They use cross-promotion more than almost any other company.
BK was also a leader in cross-promotion. In 1977, they ran commercials using Star Wars advertising while selling glasses with the characters from the film.
Movie studios have been using paid promotions for products since the 90s. Iirc the very first paid movie tie-in was in ET. The studio had planned on using M&Ms in the film but were rejected by Mars. Hershey’s heard about this and paid them to instead use Reese’s Pieces in the movie.
spencerwi@lemm.ee 1 year ago
Community’s Subway arc was pretty good too, IMO.
teft@startrek.website 1 year ago
You’re a level 5 susceptible.
FoxBJK@midwest.social 1 year ago
BK made a Spiderman hamburger. Does that count?
GCostanzaStepOnMe@feddit.de 1 year ago
Not really to the point I was trying to make here.
FoxBJK@midwest.social 1 year ago
I understand your point, but a movie that is itself a 2-hour advertisement doesn’t lose any of its value by showing other brands.
What’s bleak is that a movie about a toy grosses over a billion at the box office. Not that BMW or Samsung want you to look at their stuff.
BearJCC@lemmy.sdf.org 1 year ago
Actually , yes