Comment on WVU research shows buyers believe karma, not boycotts should punish brands for bad behavior
robolemmy@lemmy.world 2 months ago
Terribly misleading headline. The actual finding is that people who believe in karma are less likely to punish a brand directly by boycotting because they think karma will do it.
catloaf@lemm.ee 2 months ago
Yup: “when a consumer thinks the universe will right a corporate wrong, that person tends not to harbor negative feelings toward the corporation and probably will refrain from consumer activism like boycotts”.
These people believe that everything will be handled by other people, not through their own actions. These people are misinformed.