It’s not even “rainbow capitalism.”

This goes all the way back to women’s suffrage and the Civil Rights era.

They didn’t start accepting women into the workforce and blacks into the workforce because they saw them as valuable humans just for existing.

They realized they were leaving money on the table. If women had money, they could be marketed products, if blacks had money, they could marketed products. That was “opening up new markets.” Hiring them meant they would get paid and have money in their pockets to spend at your business.

Every single group that got attention and understanding was about being able to exploit them for more money. The only color they’ve ever cared about is the green on their money. This is also why it’s been such an uphill battle for anyone disabled, because if you can’t maximize your output by absolutely destroying your body and mind for capital: they don’t want you.

Further, if you get enough money to do some capitalism yourself and create something like “Black Wall Street” they’ll bomb the living fuck out of you to put a stop to it.