There’s no right or wrong way. For it to be fun for an event like that you need to follow lots of people in that space. Like journalist, reporters, beat writers and analysts. However if you don’t want that content in your feed full time you could try searching one of the teams hashtags and use the latest tab to follow along. You can also take all those suggested follows and make a list to pin to your BlueSky front page without following them and just goto that feed during games.