I took one recently and found out Lyft was taking the ride at a loss. (They must average out the rides). I needed to drop by vehicle somewhere for maintenance, called a Lyft and it was something like 5.42 before I added a tip. I asked the driver when it had gotten so much cheaper and he said he had been doing well and checked and was getting paid $9 before rip for the ride. Told him I was giving him $10 for going out of his way as a tip, and the app actually wouldn’t allow me to tip that much, I couldn’t get above 9.58 or something. Anyways, slower areas they must be taking a loss to try to get more market in the area