I do actually agree that Nutri-Score could incentivize companies to add better ingredient to their food. However, the high tolerance for sugar is a clear-cut sign for lobbying influencing the calculation, I’d presume. And of course, until you have to feature a Nutri-Score on your products, you could simply not include it instead of improving your products - which leads back to the original article.

But that aside, my main critique is that a score like this should be usable to compare different products. While an informed customer certainly does benefit from distinguishing an “A” from a “D” frozen pizza at first glance, just as many people may eat more frozen pizzas as a result of rating it “A” instead of going for inherently healthier choices simply due to their lower rating. After all, many people still think juice is inherently healthy despite it being the poster child for hidden sugar bombs.