Wth is this article, the ring is being made in celebration of them as a watch company. It’s a cute little gimmicky ring because making an anniversary watch is exactly what people expect them to do.

They didn’t make a ring to compete with the Oura or Samsung’s whatever. The article even mentions the Timex ring watch which was similarly made because they’re celebrating 170 years of being in the business. Why even bring up smart rings/watches at all?