cRazi_man@lemm.ee 1 year ago
They are fulfilling their purpose though. These people are trying to announce their “status” in society so others know how rock and successful they are. They’re not advertising the brand, they’re using the brand to advertise themselves. The problem is that a lot of people in society are actually impressed by shit like that.
They are, in fact, advertising the brand though.
I wouldn’t criticize an athlete for wearing a jacket covered in sponsor logos - they’re the ones getting paid to wear it. With clothing brands, though, it’s the exact opposite.
I’m also unsure how well this signaling actually works. It feels a lot like name-dropping; almost everyone does it, yet no one seems genuinely impressed by it.
yet no one seems genuinely impressed by it
You’re living in a bubble. Very many people are impressed, even if you and I aren’t. I never cared or knew about these things before. But my wife does know about brands and will point out when someone is wearing over £20000 in their outfit. My parents push me to buy an expensive car “because of how it appears” to have the more luxury brand car (even when I don’t care). My cousin says he has to go on holiday to fancy places to keep up with what other parents/kids talk about in their private school.
I think it is all nonsense as well, but the reason so many people still do it is because it absolutely works. Most people are certainly impressed even if you aren’t.
my wife does know about brands and will point out when someone is wearing over £20000 in their outfit
Here’s the difference: that 20k outfit doesn’t have logos all over it. Your average SUPREME enjoyer isn’t going to recognize an outfit like that - only those truly informed on the matter, or other wealthy individuals, would. It’s like wearing an entry-level Rolex; it hardly impresses anyone. A true baller wears an unassuming Patek Philippe. There are those pretending to be wealthy who can only fool poor people, and then there are those who may not seem wealthy at a glance, but those in the know can tell.
African American culture is the antithesis to your argument. Even the most wealthy individuals sporting logos of all kinds, literally as status symbols.
I agree that people have become walking billboards, but I don’t think it’s always black and white in fashion, it’s much more complex than “rich people don’t wear logos”
shalafi@lemmy.world 1 year ago
My Filipino wife is a big believer in brand names and having them plastered everywhere. Drives me fucking nuts. She equates looks with quality.
She got me hooked on watching videos about the Philippines. All the girls are sporting clothes with giant logos.
cRazi_man@lemm.ee 1 year ago
There’s a lot of social programming at play and it is particularly difficult for women to push back against the enormous pressure. Men get an easier pass for not looking pristine or in line with expectations.
That being said, my wife has changed her outlook in the past 2 years. She has discovered minimalism and anti-consumerism. I myself am much more of an advocate for function above all else.