While this is indeed sad, the brand was purchased by Future PLC in 2018, a huge and insanely profit-oriented publisher with brands like TechRadar, Tomshardware, iMore, WindowsCentral, AndroidCentral and many more under their roof, on tech alone. Anandtech was way too niche to be as profitable as Future had hoped, so it’s a miracle they kept them for six years. So, what’s next? I’m pretty sure Future will still keep the rights to the Anandtech brand, but the people who wrote for them are free to pursue their own ventures now, without pressure from big money publishers. This has precedent, albeit in a slightly different sphere. When The Escapist fired their editor in chief, everybody else left with him to start Second Wind, and so far, they seem to do just fine. There is hope!
Comment on End of the Road: An AnandTech Farewell
comador@lemmy.world 2 weeks ago
Noooooo!
I’ve been following Anand since he only did youtube videos and was considered a n00b. Back then, competition from the likes of Kyle @ [H]ardOCP, AMDZone, TheInquirer (now theregister), Tomshardware and many others I honestly don’t remember off the top of my head really ruled the roost.
Anand made a name for himself in the company of some very tough competition.
Hats off to the man, he had a great run.
elboomy@feddit.org 2 weeks ago
MonkderVierte@lemmy.ml 2 weeks ago
purchased by Future PLC in 2018, a huge and insanely profit-oriented publisher with brands like TechRadar, Tomshardware, iMore, WindowsCentral, AndroidCentral and many more under their roof
Is it only me that sees such companies as a problem? This can only lead to enshittyfication in the long term.
Drunemeton@lemmy.world 2 weeks ago
“cmdrtaco”
Now there’s a name I’ve not heard in a great long while…
Time…is a very strange thing.