In this contribution we analyze the process by which the commodity itself—decorated pottery vessels—was developed >into a brand not by added symbols but on the virtue of its visual identity, material consistency, technological continuity, >centralized production, export circulation, local imitation, intentional commercial scope, and cultural reputation.
not by added symbols
What we have today are fake brands - what we would like to have again are brands that show their identity by being good quality in the first place.
For fucks sake. Culture does not translate one to one to modern commerce. This is some Linked In Lunatics conclusion.