After luring customers with low prices, Amazon stuffs Fire TVs with ads

Comments

• pineapple_pizza@lemmy.dexlit.xyz ⁨1⁩ ⁨year⁩ ago

  At recs on a comparable alternative? I don’t mind spending more to not have ads

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  • FlyingSquid@lemmy.world ⁨1⁩ ⁨year⁩ ago

    I just do everything via Chromecast, so I never see ads.

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• autotldr@lemmings.world [bot] ⁨1⁩ ⁨year⁩ ago

  This is the best summary I could come up with:

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  In a StreamTV Insider report from November 1, Amazon said the new ads will allow advertisers to reach an average of 155 million unique monthly viewers.

  For example, Amazon is preparing to make Alexa with generative AI more useful for finding content on Fire TVs.

  This could help Alexa, which has struggled alongside other tech giants’ voice assistants to generate significant revenue.

  Amazon Fire TV users will also start seeing banner ads on the device’s home screen for things that have nothing to do with entertainment or media.

  Amazon opening the ad space to more types of advertisers is similar to a move Google TV made early this year.

  The banner ads will occupy the first slot in the rotating hero area, which Amazon believes is the first thing Fire TV users see.

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  The original article contains 608 words, the summary contains 133 words. Saved 78%. I’m a bot and I’m open source!

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• BaardFigur@lemmy.world ⁨1⁩ ⁨year⁩ ago

  Just avoid hooking it up to the internet. Win/win

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  • FlyingSquid@lemmy.world ⁨1⁩ ⁨year⁩ ago

    Kind of hard to watch streaming services that way, which is generally why people buy such TVs.

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    • BaardFigur@lemmy.world ⁨1⁩ ⁨year⁩ ago

      Many of these smart tvs are priced lower than they would’ve been otherwise, because being able to serve you ads is worth something.

      So blocking the internet access might actually make it a better value. You can then hook it with an optional non-bloated box for streaming

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