Disney creates task force to explore AI and cut costs - sources

Comments

• uriel238@lemmy.blahaj.zone ⁨1⁩ ⁨year⁩ ago

  What is scary is not that Disney (and all the other big companies) are investigating AI as a useful tool, but their first immediate thought is how can we use this to cut even more jobs out rather than how can we use AI as a tool to make our content even better? Everyone seems to believe generative AI is something that will replace human workers, but from what I’ve seen from folks tinkering with it here, it’s just another range of techniques that can be used to do things.

  Just like 3D printers are not putting sculptors and set designers out of business, generative AI is not going to put artists out of business, rather will give them another tool with which to make cooler stuff faster.

  The problem, I think, is not the existence and development of AI, but the desperation with which large companies are driven to reduce costs and increase profits. It’s not AI everyone is scared of, it’s capitalism. And capitalism has been capitalizing for centuries now, while we’ve known exactly what it is.

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  • Contend6248@feddit.de ⁨1⁩ ⁨year⁩ ago

    We knew that something like that is coming, now everything led to this.

    We will have to think about unconditional basic income and how we will proceed further.

    There is no money to be made if there are no customers which are able to pay.

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• Amphobet@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

  How unsurprising. Glad folks are recognizing the risks and unionizing/striking before it’s too late.

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  • Melpomene@kbin.social ⁨1⁩ ⁨year⁩ ago

    If we reach a point at which AI can do the jobs of artists without a real loss of quality, I expect that unions will lose a fair bit of bargaining power. Disney has never been shy about sending their work to cheaper, less powerful people... I have no doubt that if they ever can, they'll just fire their human artists and go with free (or cheap) AI.

    Joke will be on them when AI achieves sentience, I guess.

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    • Amphobet@lemmy.dbzer0.com ⁨1⁩ ⁨year⁩ ago

      That’s the entire reason that workers are acting NOW. The technology is not quite there yet, so they’re pushing for protection while they still have bargaining power.

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• scripthook@lemmy.world ⁨1⁩ ⁨year⁩ ago

  Not surprised by this. I worry about the next Recession and more on the recovery part. How do you add more jobs when there’s less human roles available?

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• Lon3star@lemmy.world ⁨1⁩ ⁨year⁩ ago

  It’s what a business wants to boost revenue… But what do customers want?

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• gunpachi@lemmings.world ⁨1⁩ ⁨year⁩ ago

  It’s only a matter of time till every other major company tried their hand at this.

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• Hazdaz@lemmy.world ⁨1⁩ ⁨year⁩ ago

  Another mega corporation jumping on the bandwagon with this shit.

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