Comment on How do people in this day in age become nazis/neonazies sexist or even incels when there is so much knowledge against it? Do they get anything out of being that way?

SpaceCowboy@lemmy.ca ⁨2⁩ ⁨months⁩ ago

Social media algorithms present different things to different people. So if you fall for a grift, the algorithm will just show you things that support the grift and never show anything that debunks it.

Someone going down a weird rabbit hole will stay on that for a long time, watching many ads along the way. Someone that starts to think “hey maybe there’s something to this thing” then immediately sees something debunking it may conclude “well that last video was a waste of time” and may decide to go do something else that’s a more worthwhile use of their time. End result, they watch fewer ads. Less revenue for the social media companies.

Weird internet rabbit holes are more profitable than seeing contradicting opinions. So the algorithms are tuned to send people down rabbit holes and not offer information contradicting them.

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