So the pricing is killing them (for you) not the ads.

No, the fact that they totally went back on their whole shtick (ad-free streaming) made me want to drop their service. If they didn’t have an ad-supported tier and increased the price, I’d probably still be with them. But since they have an ad-supported tier, and I know a thing or two about ad-revenue, I know they’re making far less through ads than the difference between the ad-supported and ad-free tiers, so they’re just fleecing me because they can.

If it was merely price, I would’ve left long ago. It’s the slap in the face and the apparent push toward ad-supported viewing that alienated me. I’d honestly prefer to pay more for a service that refuses to use advertising at all and has worse selection. I pay for Tuta, which is a worse experience in almost every way vs gmail precisely because it doesn’t harvest my data. If I was more concerned w/ price, I’d still be with gmail. Netflix showing ads means they have an incentive to sell my personal data, and I want nothing to do with it.