It’s all pure CEO bullshit though, and none of it is real.

It doesn’t cost money to send a Bluetooth signal from your phone to a sous vide. Maybe the WiFi server costs money but it’s their own fault for adding stupid functionality that phones home.

I’ve got one of these and I’m prepared to bet money that almost all of their server costs come down to every recipe in the app just being a link to a web page with lots of photos. recipes.anovaculinary.com