That’s why they said ‘house poor’. They’re not poor, read the article they even talk about it. Being unwilling to pay “what the market demand” is a fun way of saying “were priced out of all reasonable choices”.
Cost of living is different everywhere. If they made 250k in Indiana or Ohio, they’d have money to spare and a McMansion to boot. But Indiana and Ohio don’t pay 250,000 for a lot of things, the salaries don’t reach that here for a VAST majority of upper level earners in the state. Take into account cost of living and average wages in a location before you get shitty