TBH this doesn’t make me certain this tactic won’t work, Google hardly seems to know how their SEO works. They sorta intentionally do this so they can blame anything suspicious on their black box, “AI”.
Comment on The Internet is not forever after all: CNET deletes old articles to game Google
slipperydippery@lemmy.world 1 year ago
In fact, on Tuesday, Google’s SearchLiaison X account tweeted, “Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can still be helpful, too. Learn more about creating helpful content.”
Cqrd@lemmy.dbzer0.com 1 year ago
drekly@lemmy.world 1 year ago
Yeah I own an SEO business and that’s not how any of this works
SpaghettiYeti@lemmy.world 1 year ago
They really don’t. They’re going to hurt their domain authority and back links.
It’s more valuable to make an update to past pages because Google sees it as useful content that is being maintained.
You’re supposed to make tweaks once a year so it’s not stale, not nuke yourself.