Comment on YouTube tests server-side ads to make your coveted blocker obsolete
boywar3@lemmy.world 3 months agoThey are still a metric they can peddle to their advertisers to show “how many people see this ad in a month.”
Comment on YouTube tests server-side ads to make your coveted blocker obsolete
boywar3@lemmy.world 3 months agoThey are still a metric they can peddle to their advertisers to show “how many people see this ad in a month.”
lud@lemm.ee 3 months ago
You don’t think they know how many watch their videos with adblockers or third party clients?
I highly doubt they accept views from third party clients as valid ad views or probably views at all since that would likely make abuse easier.
boywar3@lemmy.world 3 months ago
It still goes to active user counts though. There will still be a footprint left by any view and that can be marketed as “we have X million users daily!”
lud@lemm.ee 3 months ago
I doubt the really big advertisers (the only ones that maybe can negotiate) think that’s enough statistics.
boywar3@lemmy.world 3 months ago
Again, the point is that those accounts are still users that can be pointed out as such for all to see. Remember: a youtube account is just a Google account.
One could argue that youtube is a highly effective loss leader - people get into the Google ecosystem because of making an account to subscribe to their favorite content creators. Now Google has data they can sell, and metrics for advertisers to go “I see 18-30 year old white guys who watch things about X are likely to respond positively to things about Y.” The algorithm, even without advertisements, is constantly building a profile of every user.