Rather than fighting against ad-tech , they’re caving. If someone comes into your house to punch you and rob you everyday, do you say “let’s find a solution that we’re both happy with, how about you rob me and don’t punch me?”

We could have argued about how privacy-protecting this is, and whether it will actually prevent further intrusive tracking. Perhaps I might be persuaded to keep it. But the fact that I wasn’t informed about being opted in when upgrading, and the fact that the CTO is doubling down on “users are too stupid to understand this”, means they’ve lost any trust and/or willingness for me to listen to them. Turning this off for good.